Alec Greenberg Shares His Keys to Successfully Repositioning over 700 Multifamily Units
Alec Greenberg is the Principal of Base 3 Development and has vast experience developing and stabilizing multifamily assets!
Alec explains how he transitioned from the corporate real estate world to a more entrepreneurial position at Base 3 Development. He describes how he “stretched” out of his comfort zone by jumping into a 6-unit gut rehab project off the bat and shares lessons learned! Alec shares insights on large residential development projects including zoning, underwriting, and leasing considerations. He closes with tips on leveraging VAs and off-shore staffing solutions for optimal property management while also providing a bullish outlook on Chicago!
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02:13 Housing Provider Tip - Understand lease changes coming in 2026!
03:13 Intro to our guest, Alec Greenberg!
08:32 Lessons learned from Alec’s first gut rehab project.
13:54 Jumping into a 48-unit development.
22:25 Tips for leasing in the off-season.
25:26 Underwriting rules of thumb on large developments.
35:43 Leveraging VAs and other tools for property management.
49:16 Alec’s outlook on Chicago!
51:57 What is your competitive advantage?
52:23 One piece of advice for new investors.
52:39 What do you do for fun?
53:02 Good book, podcast, or self development activity that you would recommend?
53:43 Local Network Recommendation?
55:18 How can the listeners learn more about you and provide value to you?
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Connect with Mark and Tom: StraightUpChicagoInvestor.com
Email the Show: StraightUpChicagoInvestor@gmail.com
Guest Name: Alec Greenberg
Guest Company: Base 3 Development
Guest Link: https://base3co.com/about/alec-greenberg/
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